SEO - search engine optimization.
DA - Domain authority.
PA - Page authority.
SERP - Search Engine Result page.
SMO - Social media optimization.
PPC - Pay Per Click.
HTML - Hypertext Mark-up Language.
URL - Uniform Resource Locator.
SEM - Search Engine Marketing.
SEP - Search engine positioning.
CPL- Cost Per Lead.
CPS- Cost Per Sale.
CPC - Cost Per Click
CPA - Cost per Action.
CTR- Click Through Rate.
PPI - Pay Per Impression.
CPI - Cost Per Impression.
VTR - View Thousand Rat.
CTA - Call to Actions.
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