What is SEO?
Ans:- It is the process to optimize the website or a web page for the search engine in an organic method is called SEO.
TYPES OF SEARCH ENGINE
Four types of search engine. The name is given bellow:-
1 Crawler Search engine
2- directory-based search engine: -
(Directory depends on human editors to create their listing)
3 Hybrid: - In this search engine both are required.
4- Meta search engine- In this search engine the duplicate should eliminate and the new update or additional features Clustering by subject with the search result can be implemented by meta search engine.
Google: Google has 3 updated in his search engine
panda- last update in February 23-2011 Lower the rank for lower quality of a site.
Penguin - April -24-2012 Last update (4.0 in 2016)
Decrease the rank of the ite that engage in black hat SEO.
Hummingbird – 2013
Relevancy and knowledge graph update.
HOW PEOPLE INTERACT WITH SEARCH ENGINE
1- DO- I WANT TO DO
2- KNOW- I WANT TO KNOW.
3- GO – I WANT TO GO
NOTE - (THIS ALL ARE META TAG WHICH IS USED BY THE VISITORS)
SEO- It is the process to optimize the website for the search engine.
WEBSITE- collections of web pages and information is called Website.
WEB PAGE- collections of information help to display in the browser called web pages.
DOMAIN - Domain is the location of website
URL URL is the location of web page.
WHAT IS ORGANIC SEARCH?
When we search for the name of a particular product and then we gate list of site. if we redirect to the given link for any site is organic search.
DIFFERENCE BETWEEN SEO & SMO
We used SEO for lead generating.
SMO is used for brand promotion. It gives referral visitors from the social sites like (tumbler…. etc.)
LONG TAIL KEYWORD:
The term this means the keywords like phase Type Ex: E-commerce service in Noida etc.
ON PAGE (SEO): on page SEO is a process of optimizing the website in order to higher rank in search engine. And gating relevant traffic
On page SEO complete our 50% result just use for (title, descriptions)
ON PAGE (SEO): It's helps to improve the position of the website in the search engine result page.
OF PAGE (SEO): It also helps to improve the position of the website in the search engine result page.
BLACK HAT -they did not follow the search engine guidelines.
Guidelines Are Given Bellow.
a)- Hidden text (White background text, or unvisitable text).
b)- Keyword stuffing- numbers in an attempt to manipulate a site's ranking in Google search results.
c)- Keyword abusing: wrong word and the reputed time of the same keyword uses called keyword abusing.
d)-meta tag stuffing.
e)- Mirror website. (duplicate website or same content same service (everything is same but URL is different).
WHITE HAT: They follow the guidelines of search engine.
Guidelines Are Given Bellow.
The quality of content.
The quality of an inbound link.
Effective keywords.
Title and meta.
LINK BUILDING
Link building refers to the process of getting the external page to link to a page on your website.
WHAT IS 404 EARER: - This gives information that the link is broken.So the website gives this information’s 404
QUALITY OF LINK BUILDING:
The domain should be old.
The domain should be popular in social media and audience.
Domain score should be 90 to 100%
Pa score should be 80 To 90%
Alexa ranking should be good
Website content should be good.
Traffic should be good.
How can we check DA/PA
Click To Check The DA & PA OF WEBSITE
DO FOLLOW LINK
It helps to increase the Traffic and ranking to the search engine. And also helps to create the value of the link.
NO, FOLLOW LINK
It only helps to increase the Traffic its does not help to increase ranking to the search engine.
ALEXA RANKING
Alexa is an online site ranked checker helps to know about the website rank.
HOW ALEXA RANKING CALCULATE THE RANK?
A total number of visitor and a total number of page visit by a visitor.
And ranking should be calculated by every 3 months
For ex-If, they come and calculate our website in 1 of January then next time they come in 1 of April.
HOW TO CHECK MOBILE FRIENDLY WEBSITE?
By the using of this website, we can check mobile friendly.
Mobile friendly website check
Mobile friendly website check
HOW TO CHECK IP ADD AND FULL DETAILS OF ANY SITE AND ALSO COUNTRY?
By the using of this website, you can check this.
Cache Its helps to check the frequency of the website.
Ex: cache: https://xyz.com/
HOW TO CHECK DUPLICATE CONTENT IN ANY WEBSITE?
By the using of this website, we can check the content duplicity.
OFF PAGE BENEFITS
Good Rankings
Good Numbers of back links
ON PAGE SEO
HEADING: form- Heading section order should be from. Example: -
Title
Descriptions
Keywords
KEYWORD: It is a word and phrases in which web content that makes possible for the people to find four sites via a search engine.
TYPES OF KEYWORDS:
Global (It is used for all Over the world's Ex-E-commerce or top mobile company)
Local (It is used for local Ex- E-commerce in India or top mobile company in India.)
Specific (its specified the whole keywords Ex- E-commerce service in Noida or Top mobile company in Noida sec-16..)
KEYWORD RANKING CHECK PARAMETERS
Clear cache
Browser history Clear
Select home Country Code.
EX: 's helps-In for India etc.If any types of id are login at first log out same time then check keyword ranking.
KEYWORD DENSITY
A number of words Repeated in numbers of time. Hear
In 100 words only 2% of word write
TITLE AND DESCRIPTIONS
WHAT IS TITLE?
The title is used to getting the overview of the topic. It helps to define the Web page identifications.
TITLE TAG: Title should be about 55 to 60 and . And also 600-pixel box words.
WHAT IS DESCRIPTIONS?
Descriptions are the short note of the story what we write. In SEO the description is given for the overview of t he related content. In Descriptions approximately 160-200 characters’ write.
What is (user, agent & * ) ?
(User, agent) : - it is the mediator, who can transfer the information from one place to another place.
(*) star is known as a search engine.
Thank you for discussing this very useful article. I heard something new from you. Keep blogging. SEO Dubai
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